Since I have been doing my own research of how people value content and ‘vote’ for links of their own high value rank on http://del.icio.us , I have found sites I never would have been exposed to otherwise. social_bookmarking++
Paying close attention to /popular on http://del.icio.us has been an enlightening experience to say the least.
At any rate, this is one of the links I found by regularly scanning /popular, and it’s sort of related to my recent research activity. It involves the idea of learning how people search via keywords and finding out more about how to search more effectively as a result. Good stuff.
ZillionBits » What is keyword researching?
Keyword Research describes the practise of looking at what users are searching for and how they search for it on the Internet, Keyword Research helps us understand the types of things people are trying to find, as well as the words they’re using.
There are a two common methods that Keyword Research tools use to give an indicator of competition
The first one is called the R/S ratio, which shows the ratio of searches to web pages containing that keyword or keyword phrase. R/S ratio is how many times something is searched for against how many pages are found in the search engine with that keyword or phrase included in the page.
The second common indicator is KEI, which stands for Keyword Effectiveness Index. This is very similar to R/S, however, it’s weighted so the higher the keyword volume, the more tolerance it has to lots of competing pages. Keywords or phrases with lots of searches will have a higher KEI compared with ones that have fewer searches, even though their R/S ratio may be exactly the same.
